VISUAL ART PROCESS

In a world growing louder, faker, and more disconnected—
We need real leaders more than ever.

Most leaders focus on external performance and strategy, but the real breakthroughs come from developing the Inner World—where clarity, understanding, and transformational leadership are cultivated.

That’s where the VISUAL ART PROCESS comes in.

The VISUAL ART PROCESS is a hybrid of one of the most researched psychological interventions of all time. It helps you to access the inner world and create from the inside out-
so you can build what’s real in a world that’s forgotten how.

“But I’m not an artist…”


This isn’t about skill. This isn't for 'creative types'. This is using the most natural and universal language we've all been given, but forgot how to speak.

The VISUAL ART PROCESS is not about drawing or painting. It’s about access.

It cuts through the noise, bypasses defenses, and lights up parts of the brain and our souls that are difficult to access through any other means.

Over the years, I've heard the same responses repeatedly when people hear that 'creativity', 'art', or 'visuals' are included in this work. The resistance is as consistent as the power- we resist the real work that produces change.

If you're feeling this way or want a more comprehensive understanding of the VISUAL ART PROCESS, check out the article below.

"A Creative Way to Outsmart Doomsday: The Power of Process Art"

Game Changers by Jesska Layne Herfst

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And if you want the quick version, here it is:

The VISUAL ART PROCESS combines elements of expressive art therapy, one of the most researched psychological interventions to date. Combined with the neurobiology of a trauma-informed approach, this process:

- cuts through the noise and gets straight to the heart of the issue

- bypasses the internal defenses we all carry that typically arise in traditional talk-only approaches

- connects the soul, body, and spirit vs 'just the intellect'

- allows us to use simple tools and gain extraordinary results.

Plus, it's fun.

Research shows that this approach:

  • Reduces anxiety, depression, and emotional exhaustion even after just a few sessions
  • Boosts resilience, problem-solving, and emotional expression—especially for folks who feel stuck in overthinking
  • Helps people feel empowered and seen, particularly when their lived experiences haven’t had space to breathe

The VISUAL ART PROCESS helps you access the inner world and build a life, a relationship, an organization that's real- because it's rooted in facing, exposing, and discovering what's true.

Clients often tell me:

“I didn’t even know this part of me was there… until I saw it on the page.”
“It felt like something cracked open—in a good way.”

"This is the most powerful experience I've ever had with myself others."

This isn’t fluff. It’s real work. It’s re-patterning. It’s integration.

And the secret weapon is a tool everyone has, they just don't know how to use it.

That's where I come in.

My name's Jesska. I'm the Founder of Layne & Hugh Consulting and The Game Changers blog.

I've spent my life mastering the art of inner world development. I specialize in group work and designed the VISUAL ART PROCESS.

This process is used with my clients, in our groups, and throughout our intensives. Together, we are doing the work that is part of a bigger movement and leads to lasting (r)evolution.

Game Changers Blog

The (r)Evolution

This isn't just about having incredible experiences; it's about becoming who we were meant to be for this exact moment in time.

Click to read more about the (r)Evolution

THE VISUAL ARTS PROCESS IN ACTION

THIS ISN'T FOR EVERYONE

This isn’t therapy, although it's therapeutic. This isn't tied to a religious group, although it's deeply spiritual. And this isn't traditional trauma work, although you'll likely face hard things.

THE VISUAL ARTS PROCESS is designed to:

  • create a rare, soul-deep intimacy between those who are ready to drop the mask and show up real—together
  • give shape to the unspoken—the grief, the desire, the rage, the beauty—so you can consciously create with it instead of it unconsciously controlling you
  • offer a space of true brotherhood, where connection is not transactional or surface-level, but forged through shared vulnerability and learned honesty
  • guide you to rewrite the story you’ve been living—and actively step into the one you’re meant to lead
  • uncover your unique purpose, not as a slogan, but as a lived frequency that guides your decisions, your relationships, your leadership
  • reconnect you with the parts of yourself that have been buried beneath performance, perfection, or survival
  • provide the tools to lead from within—in a world obsessed with performance, this work brings you back to the truth
  • help you become the kind of leader who doesn’t just “cope”—but who lives, loves, and leads with a clarity that becomes its own (r)evolution

The Visual Arts Process, along with expert facilitation, creates something that is so rare and desperately needed:

the soul-level connection that happens when people do brave inner work side-by-side, and the ripple effect it has—not just personally, but culturally.

Guided by Jesska.

Jesska Layne Herfst, MAPC obtained a Bachelor's in Marketing, a Master's in Professional Counseling, and a triple specialization in Trauma-Informed Practices and Expressive Art Therapy. Since then, she's been trained and certified in multiple best practices, including CBT, DBT, ACT, Positive Psychology, and Mindfulness. She is also trained to work with special populations such as front-line workers, pastoral staff, and those with complex trauma. Jesska has been leading groups and using the VISUAL ART PROCESS for over ten years and has designed meaningful gatherings for companies, churches, charities, private gatherings, clinical support groups, and professional training. Her unique method combines neurobiology, psychology, and the art + science of high performance. Group work is a true passion for Jesska, and she has a knack for facilitating powerful transformations that last a lifetime.

CONNECTION TAKES COURAGE

The VISUAL ARTS PROCESS—a fusion of science, spirit, and soul—helps you access the inner world and ignite the clarity and courage that real leadership demands.

Lead the kind of change that can’t be faked.

If you're interested in doing the Work, if you want to face the quiet truths that shape your life, and if you're ready to 'play your note' in this unique time, then check out our Group and Intensives or reach out to join.

GROUPS & INTENSIVES